stakeholders help to identify the problem
Eliciting SSON to validate first hypothesis
personas
are V.A.R.I.E.D
- Vivid
- Actionable
- Real
- Identifiable
- Exact
- Detailed
ex: Personal Floation Device (PFD)
Which Personas could be relevant?
- Cabin Crew
- Frequent traveller
- Traveller with small children
- Traveller with Disability